Knowing your Brand

shutterstock_484711921This game called entrepreneurship is not easy; it’s going to be hard. Being confident that you will complete the job, supporting and encouraging yourself and your team, and providing excellent customer service, will give you endurance to run this race. When you get in your mind that you need to complete everything with a level of excellence, things will change, your confidence will change because you know you have provided the best by the best.

Understand that your product or service must be air tight, the best. You can’t say that you have the best sweet potato pie just because your family, friends and co-workers tell you. You must test your product/service with the public. Test it to people you don’t know and won’t won’t be biased in judging you. The honesty of others that you don’t know will allow you to create what your customers need, instead of just creating a product that you and your closest friends like. It will boost your confidence when you are providing your product to REAL customers and they in turn, love the product.

A part of understanding your brand is understanding your competitors. If you assume your firm will be the only game in town, or if you fail to take existing competitors seriously, you’re asking for trouble. Pay attention to the competition and you won’t be unpleasantly surprised. Also, your competitors can be a great source of information about what works and what doesn’t work. Understand your competition. Who’s their largest supporter in the community? Their complaints? Learn from their mistakes and success.

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